Compliance Mandates: Navigating Germany’s Strict Health Data Regulations
The foundation of any data-driven communication strategy for pharmaceutical companies in Germany is strict adherence to privacy laws, primarily the General Data Protection Regulation (GDPR), which is often interpreted more stringently by German authorities, along with national laws like the Patient Data Protection Act (PDSG).
Health Data as a Special Category
Health information is classified as a "special category" of personal data under GDPR, meaning its processing is prohibited by default unless stringent exemptions apply. For commercial communications, this requires:
Explicit Consent: Any utilization of personal health data for targeting patients requires clear, specific, and informed consent that can be easily revoked. General or blanket consent is insufficient.
Data Minimization: Organizations must only process the minimum amount of data necessary for the intended purpose.